2026 World Cup Commercials Roundup

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A weekly curated roundup of the best brand ads from the 2026 FIFA World Cup — spotlighting creative storytelling, cultural moments, and the campaigns making waves across the tournament.

2026 World Cup Commercials Roundup2026. 06. 06. 19:11:08

Nike goes nuclear, Burberry plays the terrace, IRN-BRU recruits Susan Boyle — Issue 2 of the 2026 World Cup ad roundup

Nike's six-minute 'Rip The Script' film (Wieden+Kennedy / Dan Streit) is the week's centrepiece, alongside Burberry's terrace-set fashion campaign with Declan Rice and Son Heung-min, IRN-BRU's 1.1M-view Susan Boyle anthem, McDonald's collectible-cup push, and Hyundai's robot footballer. Plus: why Orange France's 14.6M-view squad departure clip is the sleeper hit of the pre-tournament wave.

2026 World Cup Commercials Roundup2026. 06. 04. 19:04:36

The opening whistle has already blown for advertisers: the best 2026 World Cup commercials so far

From Adidas's five-minute star-studded short film to Michelob ULTRA's lobby farce with Messi and Billy Bob Thornton, the first wave of 2026 FIFA World Cup brand campaigns is already redefining what a tournament commercial looks like. This inaugural roundup covers the standout ads — and the three creative patterns running across all of them.

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